Toggenburg.Love
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Nesslau cattle show in Toggenburg 2025

Hello friends · Welcome to Toggenburg

Tradition is alive.

Toggenburg.Love tells stories of people, cattle, landscape, and the small moments in between.

Discover the cattle shows

2025 © Photo: Sepp Maier

The heart of this website

Nesslau cattle show – year by year

Cattle-show moments from 2022 onwards. The 2026 retrospective features 180 photos, and the announcement for 2027 is ready too.

20276 October 2027The next cattle show is coming. The 100 best photographs will follow after the event.View photographs →20267 October 2026The photos are here: 180 photographs of people, animals and a day full of encounters.View photographs →20251 October 2025Tradition is alive: people, cattle, and a whole village in motion.View photographs →20242 October 2024Five photographs filled with character, closeness, and Toggenburg tradition.View photographs →2023October 2023A celebration of encounters, color, and unmistakable moments.View photographs →2022October 2022The beginning of our photographic cattle-show archive in Nesslau.View photographs →

Toggenburg.Love

Five photographs. One story.

Closeness, movement, tradition, and always a touch of Toggenburg humor.

Discover 2024 →
Portrait at the 2024 Toggenburg cattle showDecorated cow at the 2023 Toggenburg cattle show

Made to browse and keep

Cattle-show books & special editions

Cover of the Nesslau Viehschau 2026 photography special edition: an orange and green cow illustration with the German subtitle Menschen. Tiere. Gelebte Tradition.

Photography special edition · 2026

Nesslau Viehschau 2026

People, animals and living tradition. The new photography edition captures the cattle show of 7 October 2026 through Sepp Maier’s photographs – made to browse and keep.

German edition · 136 pages

ISBN 978-1-8089-7688-9

Now available

Order the photo edition ↗
Cover of Familie Heinz an der Viehschau in Nesslau 2026, Heinz Jokes special issue no. 1, German-language edition.

Heinz Jokes · Special issue 2026 · No. 1

Familie Heinz an der Viehschau in Nesslau 2026

The Heinz family visits the cattle show in Nesslau. Cows, cars and encounters in the village inspire new comic stories with Heinz, Hedi, Willi, Fritz and Grandmother.

German-language edition · 48 interior pages + 4 cover pages · Landscape 22 × 14.8 cm

ISBN 978-1-8089-7678-0

Now available

Order the Heinz special issue ↗
2024

Dances with Cows

The book accompanying the film

View book ↗2025

Nesslau Cattle Show 2025

The special cattle-show edition

View edition ↗

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For the love of Toggenburg

A private photography project driven by passion.

Toggenburg.Love is Sepp Maier’s private, not-for-profit photography project. It shares the beauty of nature away from mass tourism, tells stories of people, and preserves living traditions in photographs. The project is created without payment – simply to bring joy.